When trying to get people to act in a certain way or follow a set of rules, they must understand why they should. The same is true for community engagement. The best way to get members involved in the community is to tell them why they should be. We can do this with a good onboarding process, which lets community management explain what the community is for and lets veteran members, or "community ambassadors," tell new members why the community is so great. Community members must be reminded of the importance of their involvement, even if they have been involved for a long time. These reminders help people understand how important their contributions are, which is the first step toward being a part of a community.
Once everyone in the community agrees on what it offers, it's time to give them a reason to join, or an incentive, to do so. This can be done by giving people rewards for participating in the community. This can mean giving rewards for content creation, comments, reposts, tags, and other things in an online community. One important point is regular, active participation, often seen online. This works so well because it encourages people to participate in daily activities. When members are asked to stop upvoting a post once a week and instead visit the community every day, they are more likely to start making their content and get more involved. If a member is rewarded for having the longest visits to the forum, other members will want to compete for the longest and participate more often.
Community members and administrators who lead by example through words and deeds are other pillars of broad community participation. When the community manager starts conversations, lets people share, posts content, and is engaged with other people's ideas and posts, other people in the community can see what good engagement looks like. Members notice when the manager participates in a discussion about how to solve a problem.
What is expected of your community members beyond what is written in the rules may interest them. They might look to community managers and more experienced members to show them what is expected. This can also be done practically since showing people who may have had trouble is very important. For example, some members may need to see how to make a profile to know how to do it.
Keeping an eye on local events is important. Not just because you know what it means in the real world but also because it shows members that you are interested, paying attention, and caring.
Sometimes, a contribution they make to a group conversation or a post is sparked by a conversation you had with them, and they will be glad you noticed.
Or, if you have a way to expand on their idea, sharing it the right way can help people in your community connect in a meaningful way.
Not only does responding to ideas show what your community stands for and how engaged you are, but it also sends a strong message to your members that you care. Your comments are a source of inspiration and are essential to the rapid expansion of community involvement.
In the same way, if someone in the community has a question, ensure to answer it as best you can. Every request, clarification, and question should be treated as important.
Whether it's a technical or theoretical question, and even if you've already answered it in front of the group or one-on-one, make sure to help anyone who comes to you. This makes it possible to have real and important relationships with people in the community.
In the same way, if you encourage connections between all community members, new and old members can learn from talking with each other and among themselves. There are always new ideas to hear, thoughts to talk about, and comments to give. Creating an environment that encourages these kinds of relationships means that these conversations will be welcome.
On every social media site, it is clear that users interact with friends and family material more than others. When your members see each other as friends, content from each other will be more likely to be shared. The results speak for themselves when there is a sense of community and friendship in your area.
When thinking about what makes community engagement work, we must start at the bottom and work our way up.
Our first objective is to educate members on the importance of the community and the practical aspects of participation. Next, once they understand the point, we want to get them to put into practice what they know and believe, which is the ideal of community outreach.
When members have reasons to participate, they are much more likely to do so. It's important to remember that if you're trying to get more people to join the community, you're always setting an example of how to do so, both in the unspoken rules of content and in how you respond. Try to get people to know each other and make friends in your community with the help of people who have been there for a while. In the end, community involvement will go through the roof when members become real friends.